Our Story The DON® Story Is DON®. Is Good. 1947 The beginning of DON® Smallgoods Master Butcher man R.J. Gilbertson starts producing the best European-style meats in his store at 15 Keilor Road, Essendon, Melbourne VIC. 1948 DON® is named Mr. Gilbertson looks for a good name for his products. One of his butchers chooses the last three letters of his Melbourne suburb and "DON® Smallgoods" begins to appear on local shelves. 1951 DON® factory is built News of tasty smallgoods spreads fast! DON® needs to move to a bigger factory in Altona to keep up with the demand for smallgoods. 1952 DON® Smallgoods becomes DON® Smallgoods Co. Pty DON® Smallgoods becomes DON® Smallgoods Co. Pty - A big step towards its national success. 1970 Altona North Factory® DON® opens a shiny new factory in Altona North with all mod cons to ensure our meats are better than ever! 1988 DON® is bought by Bunge Australia The friendly folk at Bunge Australia purchase DON® Smallgoods. DON® joins their large pig production and processing operations in Corowa and Bendigo, Victoria. 1990 Is DON®. Is Good. Is Famous Campaign! It's the slogan that started it all and helped make DON® into Australia's best known Smallgoods brand* with 4 simple words... Is DON® Is GOOD! *Source: TNS Brand Tracker, April 2015 1999 George Weston Foods purchases the DON® brand. The people at George Weston Foods buy DON® Smallgoods. 2011 DON® moves to new factory in Castlemaine, Victoria A larger, modernised factory is built for DON® to ensure our meats are as flavoursome as ever for the tastes and trends of the 21st century. 2014 DON® refreshes paint on big DON® salami silos in Melbourne A true Melbourne icon that needed a little refreshment. Check it out next time you’re driving along the Tullamarine freeway! 2016 DON® going strong DON® continues to craft delicious Smallgoods for Australians. DON® is proud and passionate to have served Australia and its people for nearly 70 years... Is DON®. Is GOOD.