The DON® Story

Is DON®. Is Good.

The beginning of DON® Smallgoods

RJ Gilbertson Butchers starts producing the best European style meats in their Essendon Butcher shop, managed by Vic Ord.

DON® is named

Mr. Gilbertson looks for a good name for his products. One of his butchers chooses the last three letters of his Melbourne suburb and "DON® Smallgoods" begins to appear on local shelves.

DON® factory is built

News of tasty smallgoods spreads fast! DON® needs to move to a bigger factory in Altona to keep up with the demand for smallgoods.

DON® Smallgoods becomes DON® Smallgoods Co. Pty

DON® Smallgoods becomes DON® Smallgoods Co. Pty - A big step towards its national success.

Altona North Factory®

DON® opens a shiny new factory in Altona North with all mod cons to ensure our meats are better than ever!

DON® is bought by Bunge Australia

The friendly folk at Bunge Australia purchase DON® Smallgoods. DON® joins their large pig production and processing operations in Corowa and Bendigo, Victoria.

Is DON®. Is Good.

Is Famous Campaign! It's the slogan that started it all and helped make DON® into Australia's best known Smallgoods brand* with 4 simple words... Is DON® Is GOOD! *Source: TNS Brand Tracker, April 2015

George Weston Foods purchases the DON® brand.

The people at George Weston Foods buy DON® Smallgoods.

DON® moves to new factory in Castlemaine, Victoria

A larger, modernised factory is built for DON® to ensure our meats are as flavoursome as ever for the tastes and trends of the 21st century.

DON® refreshes paint on big DON® salami silos in Melbourne

A true Melbourne icon that needed a little refreshment. Check it out next time you’re driving along the Tullamarine freeway!

DON® going strong

DON® continues to craft delicious Smallgoods for Australians. DON® is proud and passionate to have served Australia and its people for nearly 70 years... Is DON®. Is GOOD.